In a sea of competition it can be difficult to set yourself apart, especially when you are going up against your competition. It is important to sit down and review who you are as a company and where you want to go. The following questions will help solidfy and define your brand so that you can knock the competition out of the water and stand out!

 

As you take your time contemplating these questions, use the crayons provided to create your own fish (company).

 

What does your fish look like? What do you want it to look like?

 

Who is the company?

 

What makes it great?

 

Who are your target audiences?

 

Where will the company be in 5/10/20 years?

 

What are the good attributes of your brand (or company, product or service?)

 

What are the bad aspects of your brand, and how can you fix them?

 

How is your brand positioned against your competition?

 

Are all elements of your brand integrated with one another?

 

Are you taking the time to invest in your ongoing branding efforts through both time and money? (Do you have a marketing plan?)